More experience, fewer no-shows
“What do you do when, as a fast-growing company, partly due to acquisitions, and with branches spread across the country, you want all existing and new employees to feel at home with their new employer? You organize a “collective onboarding”, a team day for all employees. “Onboarding” is taken literally in this case and implemented in detail. With an elk®️air airport, personal boarding passes, different gates, elk®️air stewardesses, elk®️air suitcases and Leo Alkemade as the pilot.
An onboarding event is not just a meeting – it is a first introduction to the culture, people and mission of a company. The key to success? A well-thought-out customer journey. By carefully developing every step from the first point of contact to the event itself (and of course afterwards), you create an experience that sparks curiosity and stimulates engagement.
If you focus on the experience from the start, you ensure an event that people are really looking forward to – and that is reflected in the turnout.
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When people meet thinks along, moves along and participates. No cumbersome layers or endless transfers, but direct lines and genuine attention. You can feel that.
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Hélène van Pinxteren – Advisor Strategy & Innovation, elk® group
